The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015 Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
Amber KemmisAugust 15, 2015 You’ve come to this blog looking for a straight answer. And yes, wouldn’t it be awesome if I could tell you that by sending your email at noon on Wednesdays your email campaigns will have stellar performance? Unfortunately, the optimal day and time to send marketing emails is as mythical as … Continue reading What Are The Best Days And Times To Send Marketing Emails?
Tracey WallaceJuly 23, 2015 Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility … Continue reading Want To Partner With Small Businesses? Owners Say Send Focused Emails – Don’t Call
Shirley PattisonJune 30, 2015 It’s no secret. We all want more blog traffic. For some of us it helps grow our business. For others it offers that warm and fuzzy feeling when we open up our Google analytics dashboard. The harsh reality is that producing content and getting it noticed is not the easiest job … Continue reading 12 Tools You Didn’t Realize Could Send You More Blog Traffic
Lisa FurgisonMay 1, 2015 Looking to fill your appointment book? If your business runs on appointments or scheduled service calls, you can use email marketing to fill your calendar. From small insurance agencies to lawn maintenance companies, if you make money through service calls or consultations, you can increase the number of appointments that you … Continue reading 3 Emails You Should Send To Increase Customer Appointments
VerticalResponseMay 1, 2015 In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele … Continue reading 5 Customer Appreciation Emails Retailers Should Send
VerticalResponseApril 28, 2015 This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started. As a retailer, Mother’s Day isn’t a holiday you want to miss out on. Take a look at these stats … Continue reading The 4 Emails Retailers Should Send for Mother’s Day
Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy. Daniel Faggella on April 20, 2015 If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward your database of both customers and … Continue reading Send Out An “S.O.S.” to Improve Your Database Email Marketing
Miranda PaquetApril 9, 2015 Drumroll please. The best time to send your email is… There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email campaign. But while we can’t give you exactly that, we do have more than enough data … Continue reading When Is The Best Time To Send Your Email Marketing Campaign?
Victoria LopianoMarch 23, 2015 When’s the best time to send an email newsletter? If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars.We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing … Continue reading Who Knew? Insights From Testing Our Newsletter Send Time
