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Think Gmail’s new unsubscribe tool will wreck your email list? Not if you’re already prioritizing segmentation and engagement. Brian McKenna on July 29, 2025 It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier iOS updates that made them harder to meet — have … Continue reading Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders
The requirements apply across the domain, forcing marketing and sales to work together on email strategy. Mike Pastore on December 6, 2023 This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily … Continue reading New rules for bulk email senders from Google, Yahoo: What you need to know
As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly by Ray Schultz , Columnist, July 11, 2022 Email, once a direct channel between sender and recipient, is now subject to an ever-more complicated flow. And this is largely due to the mobile-duopoly battle between Apple and Google, judging by Email Flow Structure: … Continue reading As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
