By Lindy Segal December 08, 2022 After nearly three decades of pushing her body to its limits, Serena Williams is now focusing on recovery—quite literally. Following the tennis champ’s announcement in August that she is “evolving away” from the sport that made her a sports icon, today, Williams launches Will Perform, a line of topical … Continue reading Serena Williams’ new venture focuses on recovery
By Jeff Beer August 29, 2022 During last night’s MTV Video Music Awards (VMAs), the newest Beyoncé video dropped. Sort of. While it was directed by Jake Nava, the same person who helmed “Crazy In Love” and “Single Ladies,” this was no ordinary music video. It was a Gatorade ad and … Continue reading Beyoncé narrates Gatorade’s Serena Williams ad salute during the VMAs
By Chris Morris August 09, 2022 As dominating as Serena Williams has been in the tennis world, she’s also become a major force in terms of business. So while Tuesday’s announcement, in a Vogue cover story, that she would be “evolving away” from the sport after the U.S. Open was a surprise, her plans … Continue reading Serena Williams is retiring from tennis to focus on other businesses. Here’s a look at her empire
