Jordan Kasteler on September 23, 2016 It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site … Continue reading 9 tools to help you succeed with Google SERP features
by Fion McCormack June 5, 2016June 5, 2016 I’m sure you know how beneficial it can be to stay one step ahead of Google when it comes to SEO. Being able to predict Google means you can offer a proactive approach rather than be reactive. That’s why I have created this blog post. I compiled … Continue reading 7 Spanking New SERP Changes Rolling Out Now
by Mark Irvine February 23, 2016February 23, 2016 It’s never a slow week in SEM. Last week, the Wordstream office was enjoying a short work week, unseasonably pleasant Boston weather, and the birthday of our beloved Erin Sagin. And while we were all enjoying our peaceful weeks, Google decided to start rolling out the biggest … Continue reading The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time. Brian Patterson on November 24, 2015 It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score, … Continue reading Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
David ButlerOctober 16, 2015 It has long been thought of that click-through-rate plays a part in Google’s organic ranking algorithm. Rich snippets were great for increasing SERP CTR, but with most rich snippets now gone (thanks to sneaky, manipulative SEOs misusing them) SEOs have been exploring other options. Rand Fishkin from Moz has run a … Continue reading Does Manipulating SERP CTR Influence Organic Rankings?
