A Guide to Optimize PDFs and Boost Your Ranking on SERPs Shaheer Khan / 10 Aug 2022 Unfortunately, many people ignore PDF files in their on-site strategies. This is one of the worst mistakes that they make. This is because there is a lot of potential in optimizing PDF documents. Well, PDF files often … Continue reading A Guide to Optimize PDFs and Boost Your Ranking on SERPs
Adam Steele January 11, 2021 Google is always changing how it displays search results. The starting point for any effective SEO strategy is understanding what Google chooses to show and why. Only then can you figure out what you need to create or adjust on your site to show up more often—and in higher positions. … Continue reading How to Analyze SERPs to Win Big in Rankings
Noa Eshed December 3, 2020 Look and behold, the Google Page Experience update is upon us. The new breed of signals will continue to redefine Google’s perception of how people interact with a website and its specific pages, which is a big deal. Why is this such a big deal, I hear you ask? Because … Continue reading Optimizing User Experience for SERPs in 2021 and Beyond
Stella Lincoln November 20, 2020 Successful content marketing is almost impossible without creating and publishing blogs on your website and social media profiles. Blogging is a great way to increase traffic, establish industry authority, user engagement, networking opportunities etc. The content provides a foundation for effective blogs, so producing them the right way is critically … Continue reading A Step-By-Step Guide to Write a Blog That Hits the Top SERPs
Erika Giles October 22, 2020 Ranking your website on Google is the best way to drive traffic to your website, grow your readership, and increase your customer base. The art of doing this is called search engine optimization or SEO. A primary component of building your authority to improve ranking potential in search engine results … Continue reading The 15 Best Link Building Tools for 2021 to Help You Climb SERPs
Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Jiill Brown on February 20, 2020 E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across … Continue reading E-commerce category pages outperform product detail pages in SERPs
Warren Knight — October 12, 2018 Follow @warrenknight — October 12, 2018 As I revealed in my very first blog this year, thinking digital first is your number one priority for your marketing. The good news is that there are some great tools out there to help you. Understanding SERPS, how they work, and how … Continue reading The Ultimate Guide to Google SERPs Optimisation
Nate Dame — June 6, 2017 Follow @seonate— June 6, 2017 422737 / Pixabay Higher rankings should lead to traffic increases, but what do you do when climbing rankings don’t deliver increased clicks? Ranking on page one for target keywords is a first step, but it remains essentially meaningless if users aren’t clicking on your … Continue reading 5 Ways to Stand Out in SERPs and Increase Organic CTRs
SEO 101, November 1, 2016 These days with Google taking up more of the top spots on the front page of the SERPs, standing out is more important than ever. But how, in a field of text where everybody looks the same, can you show your customers just how awesome you are? What’s going to … Continue reading SEO 101: 4 Ways to Pop in the SERPs
