Tag Archives: Serving

Verizon sued by record labels for serving those accused of music piracy

Verizon sued by record labels for serving those accused of music piracy Rachael Davies Tech Journalist   Major record labels have banded together to sue Verizon for violating copyright law by serving those accused of music piracy. On Friday July 12, major record labels including Universal, Sony, and Warner have alleged that internet service provider … Continue reading Verizon sued by record labels for serving those accused of music piracy

Google Ads Glitch Affects Serving, Spending On Campaigns

Google Ads Glitch Affects Serving, Spending On Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2023 Google confirmed that its ad platform has been experiencing a technical issue impacting a significant subset of users, after advertisers began reporting their ads have been disapproved by the platform. The technical glitch affects spend controls and the … Continue reading Google Ads Glitch Affects Serving, Spending On Campaigns

Google Releases Dashboard To Report Status Of Search For Crawling, Indexing, Serving

Google Releases Dashboard To Report Status Of Search For Crawling, Indexing, Serving by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2022 Google made two announcements on Wednesday in its Search Central Blog. One introduced a dashboard tool for users to understand the most current status of systems that impact Search — crawling, indexing, and serving. The other … Continue reading Google Releases Dashboard To Report Status Of Search For Crawling, Indexing, Serving

Google Issue Affecting Ad Approval, Ad Serving

Google Issue Affecting Ad Approval, Ad Serving by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2022 Jonathan Kagan, vice president of search at search agency 9Rooftops, woke up Thursday morning to a “bunch of ad disapproval emails from Google for a reason known as ‘Circumventing Systems.’”  Google defines “circumventing systems” as “engaging in practices that … Continue reading Google Issue Affecting Ad Approval, Ad Serving

Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly

Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2022 It might be an understatement that frequency capping doesn’t work as well as it should — especially across the video and connected television (CTV) industries. I’ve heard it from more than one executive, and read … Continue reading Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly

Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers

Karl Sakas — June 26, 2018 Follow @KarlSakas — June 26, 2018 How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle … Continue reading Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers

MediaMath: How Machine Learning Will Change Ad Serving In 2018

MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018