Tag Archives: Serving

Retailers Serving Too Many Irrelevant Results In Site Search

by Laurie Sullivan@lauriesullivan, September 27, 2016 Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study. Advertising Week seems … Continue reading Retailers Serving Too Many Irrelevant Results In Site Search →

Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)

Ad Targeting

Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency. Ratko Vidakovic on July 27, 2015 We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered … Continue reading Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB) →

Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)

Marketing Tools

What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces. Ratko Vidakovic on May 25, 2015 In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers … Continue reading Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID) →