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In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. Matt McGee on May 31, 2016 Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 … Continue reading From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles
By Mohamed Hedi Lassoued May 17th, 2016 Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years. Contents Keep It Simple The right tools Your goals Categorize Focus Documentation Implementation Tagging tools Digital analtyics tools Google Analytics best practices Google Tag Manager best practices Clean data … Continue reading The Starters Setup Guide To Digital Analytics
Kevin PageAugust 9, 2015 You have worked so hard to generate high-quality leads that fit the description of your target audience; make sure you don’t squander those efforts by failing to nurture your leads intelligently. Lead nurturing is the practice of engaging with contacts via automated touches to build relationships, with the end goal of … Continue reading How to Setup Workflows in HubSpot
Scott HolsteinJune 15, 2015 Franchise businesses are growing at a startling rate, but so are the challenges that come with them. In fact, the gross domestic product of the franchise sector will increase by a projected 5.1 percent in 2015, outpacing the total U.S. GDP, which is expected to increase by only 4.9 percent, according … Continue reading 5-Step Setup Guide to Franchise SEO
by Andrew Popowycz June 11th, 2015 Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure A well-structured account makes it easy to analyze … Continue reading How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI
Brenda TonApril 29, 2015 As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the … Continue reading How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
Shane BarkerApril 28, 2015 Are you using social media to promote your startup? Would you like some tips on how to get your startup setup on social media the right way? In the 21st century world where people can easily connect with each other online from another world, it’s essential that you have an effective … Continue reading How to Get Your Startup Setup on Social Media the Right Way
Mike BrooksMarch 6, 2015 If you own or manage marketing for a small business, I probably don’t need to tell you that video can have a major impact on your business. But in case I do need to tell you… Hey… You… video can have a major impact on your business. Content is king I … Continue reading How To Setup A Home Studio – Creating Videos For Business
Analyze by Beantin webbkommunikation If your marketing is supposed to be a mix, and if there’s a possibility that you’d be using a wide range of marketing channels to promote your business, that’s a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a … Continue reading How to Setup a Streamlined Workflow for Your Analytics
