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Mayo Oshin — November 21, 2019 Follow @mayowaoshin Shortly after the success of The Cat in the Hat—a best-selling book limited to a 225-word vocabulary—Theodor Seuss Geisel (also known as Dr. Seuss) took on an even greater challenge. In 1960, Bennett Cerf, founder of book publisher, Random House, bet Dr. Seuss fifty-dollars that he couldn’t … Continue reading The Power of Constraints: How Dr. Seuss Used Only 50 Words to Write His Best-Selling Book of All Time
James ClearAugust 17, 2015 In 1960, two men made a bet. There was only $ 50 on the line, but millions of people would feel the impact of this little wager. The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably … Continue reading The Weird Strategy Dr. Seuss Used To Create His Greatest Work
