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Fred Feiner — May 16, 2019 — May 16, 2019 ElisaRiva / Pixabay \Thought leadership is a powerful public relations, marketing, and sales tool. Many companies dabble in it in one way, shape, or form, because it helps companies build partnerships and recruit top talent while shining a spotlight on company culture. Customers and prospects … Continue reading Seven Steps to Create a Killer Thought Leadership Program
David Kiger — July 3, 2018 Follow @davidkiger — July 3, 2018 Alexas_Fotos / Pixabay Work-life balance is among the most challenging aspects of being a professional. Achievement and advancement often come with heavy workloads and long hours, and our personal lives can inevitably take a hit. Add being plugged in to work at all … Continue reading Seven Work-Life Balance Tips for Executives
Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters by Sean Hargrave , Staff Writer, February 21, 2018 First the good news — ad-blocking millennials are willing to pay for content. Now the not-so-good news. Of all the forms of content available, paying for news comes at the bottom of the pile. It’s hard to … Continue reading Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
Carol StephenJune 25, 2015 Seven Deadly Sins of Social Media You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins … Continue reading Seven Deadly Sins of Social Media
Gal BorensteinFebruary 26, 2015 Have you ever asked yourself why do prospect trust one digital brand and not the other? Have you ever wondered why folks seem to ‘feel’ your brand is trustworthy but couldn’t quite explain? Short answer? Well, it’s not that simple. In digital branding, we use combination of behavior and cognitive psychology, … Continue reading Seven Sure-Fire Ways to Build Instant Trust for Your Digital Brand
by Bernadette Coleman February 17th, 2015 Bernadette Coleman Bernadette Coleman CEO Advice Interactive Group What can local businesses do to take advantage of how user behavior affects their local rankings? How can you tell Google your website is worth visiting? The more a site visitor clicks on your page, the more popular your website will … Continue reading Seven On-Site Methods to Drive Users To Increase Click Through
Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Yes. Here’s a great example of how one organization improved the performance of their Facebook social actions by 300 percent. Polar Bears International, a Montana-based organization dedicated to saving these striking creatures, launched a successful social action campaign during Polar Bear … Continue reading Seven Simple – Yet Powerful – Tips To Grow Facebook Engagement
by Keri Jaehnig December 16th, 2014 So, your business is not on Instagram yet? OMG… Instagram is such a great connector and catalyst to all other things social! What are you waiting for? Current Facts About Instagram First, we can all empathize with the statement, “I need another social network like I need a … Continue reading Seven Reasons Your Social Media Should Include Instagram
Leslie Brokaw December 7, 2014 Does it feel like your organization is data-inept? You may not be that far behind everyone else. Don’t let all the news in the business press about other companies’ analytics successes scare you — the data race is far from over. That’s the message behind Sam Ransbotham’s recent blog … Continue reading Seven Steps Toward Data-Orientation
