Do you really need to measure marketing qualified leads? Columnist Claudine Bianchi doesn’t think so; she explains why MQLs might be holding you back. Claudine Bianchi on October 23, 2015 Let me start by saying that measuring MQLs (marketing qualified leads) is important, and, assuming you’re a savvy marketer, I’ll assume you know why. But … Continue reading Why The MQL Is A Shackle →