Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. Anu Adegbola on October 21, 2024 Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now … Continue reading Google shakes up ad auction dynamics for holiday shopping
By MICHAEL LIEDTKE—Associated Press July 25, 2023 Google snapped out of an unprecedented advertising slump during its latest quarter, signaling a return to growth cycle needed to fuel investments in artificial intelligence technology that expected to reshape the competitive landscape. The results for the April-June period released Tuesday by Google’s corporate parent, Alphabet Inc., … Continue reading Google shakes off its recent advertising slump
by Pam Aungst April 25, 2016 Follow @PamAnnMarketingApril 25, 2016 It has been an eventful time in search these past few weeks. Recently we learned Google made some pretty significant changes to how it ranks content locally, and Yahoo made headlines when it revealed its list of the top search trends for Spring 2016. Full … Continue reading Google Shakes Up Local Search, + Top Search Trends for Spring
