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by Rachel Parker February 12, 2016 Follow @resonancecontFebruary 12, 2016 “Outsource our B2B blog? Nope, no need — we’re doing just fine.” Oh, if I had a nickel for every time I’ve heard that from B2B marketers. And, truth be told, many of them are doing just fine — they’re building thought leadership and growing … Continue reading Stay Off the B2B Blogging Wall of Shame
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service. Katy Keim on May 4, 2015 Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social media to connect more directly and instantly with brands has fundamentally changed … Continue reading Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
