By Jennifer Alsever March 06, 2023 The stigma of getting laid off from a job is lessening, but a good chunk of people still don’t tell the world—or prospective employers—about getting a pink slip. Only 20% of people who lost their jobs shared the information with their future employer, according to a new … Continue reading Layoff stigma stings: Why Gen Z workers are less likely to share that they lost a job
TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland by Laurie Sullivan @lauriesullivan, January 16, 2023 TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of a $1.5 billion plan to reorganize the company’s U.S. operations. The hope is that the reorganization and increased oversight of its content-recommendation algorithms will convince Washington … Continue reading TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland
By Lydia Dishman December 27, 2022 From underestimating the impact of economic malaise on the job market to expecting year over year marketing efforts to stay the same, here are the nine answers to the questions, “What was your biggest failure in 2022? What did you do about it? And what will you do … Continue reading 9 leaders share their biggest failures in 2022
Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI by Laurie Sullivan @lauriesullivan, December 20, 2022 Qualcomm launched a campaign starring Oscar-nominee Michelle Yeoh called The Edge of Possible, highlighting the everyday impact artificial intelligence (AI) has on people’s lives. It is part of a multi-year storytelling effort to make Qualcomm synonymous with 5G and … Continue reading Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Instagram’s next feature might be a copy of BeReal Instagram’s “Candid Challenges” are currently an “internal prototype,” according to the company. K. Bell @karissabe Charles Platiau / Reuters Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently … Continue reading TikTok experiment asks you to share BeReal-style daily posts with friends
Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies. “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Who’s being heard? Chris Wood on September 13, 2021 This week’s Marketoon examines the classic metric, share of voice. Fishburne’s take: Share of voice (SOV) became a marketing staple decades ago. In theory, share of voice is a simple way to compare a brand’s media spending against the total media spending of the category. The … Continue reading Share of voice: Marketoon of the Week
Eric Rosenberg July 15, 2021 Fractional shares are an investment where you are able to buy less than a full share of stock. For example, as of this writing, one Class A share of Berkshire Hathaway stock goes for $ 311,126.00. Most people couldn’t afford to pay over $ 300,000 for a single share … Continue reading What Is Fractional Share Investing?
Sarah Maher June 30, 2021 Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?” … Continue reading 4 Tips to Measure Share of Voice on Social Media
Privacy Nerves: Most Consumers Won’t Share Anything About Themselves by Ray Schultz , May 13, 2021 For all the buzz about online buying during the pandemic, consumers are wary about releasing information about themselves, according to Consumer Privacy Trends Report 2021, a study from Tinuiti, conducted by Upwave. When asked what types of data they … Continue reading Privacy Nerves: Most Consumers Won’t Share Anything About Themselves
