The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem
Tag Archives: Shareability
Getting Noticed – LinkedIn Publisher And Shareability
Marc MillerApril 8, 2015 Getting Noticed It is all about getting noticed when creating and promoting your personal brand. I know, I know. I will hear from a lot of you that getting noticed is not what we were raised to do. LinkedIn Publisher, LinkedIn’s blogging platform, gives you exposure to your entire LinkedIn network…and … Continue reading Getting Noticed – LinkedIn Publisher And Shareability
8 Ways To Help Increase The Shareability Of Your Content
by Larissa Ellicot April 3rd, 2015 Creating shareable content is key for spreading brand awareness and is a very important aspect for online marketing success. Not only is great content one of the most important foundations of your website, it is the driving force for online engagement and has been known to improve relationships … Continue reading 8 Ways To Help Increase The Shareability Of Your Content
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