Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased. Constantine von Hoffman on March 26, 2024 Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff … Continue reading Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe. Kim Davis on April 17, 2023 Spend across marketing analytics and data infrastructure is forecast to grow from $ 22 billion in 2022 to $ 32 billion in 2026 in the U.S., U.K. and European Union. That’s … Continue reading Spend on marketing analytics and data infrastructure to grow sharply
Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
