Tag Archives: Sheet

Balance Sheet Forecasting Demystified

by Alan Hart May 17, 2016May 17, 2016 A new and sensible approach to creating a forecasted balance sheet Have you ever wondered why forecasting of the corporate balance sheet is something we seldom see or hear about? Or why many finance managers and professionals dismiss it as an unnecessary activity with no real benefit … Continue reading Balance Sheet Forecasting Demystified →

Cheat Sheet: Bing Ad Extensions

PPC Campaigns

by Erin Sagin February 11, 2016February 11, 2016 Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its … Continue reading Cheat Sheet: Bing Ad Extensions →

Ad Dimensions Cheat Sheet [Infographic]

by Venkatesh C.R. January 22, 2016 Follow @dotcominfowayJanuary 22, 2016 With the apparent rise in usage of social media, it’s become all the more necessary for internet marketers and online businesses to take advantage of the power of social media marketing. The most important aspect of social media marketing, though, is undoubtedly advertising. This could … Continue reading Ad Dimensions Cheat Sheet [Infographic] →

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

Video Marketing

By Heba Hosny October 12th, 2015 “Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent … Continue reading The Ultimate Video Marketing ROI Cheat Sheet (Part 2) →

The Write Response: Email Marketing Cheat Sheet

Email Marketing

Jessica KornfeindSeptember 15, 2015 Using email as a customer service platform is becoming more and more common across all industries. While it may seem like an impersonal line of communication, it is one that many prefer. Especially since it is a quick and easy avenue for most customers to access. No matter the size of … Continue reading The Write Response: Email Marketing Cheat Sheet →

Why you Must Forecast your Balance Sheet – Part 2

Small Business

Alan HartJuly 19, 2015 It is not as hard as you think and the results will greatly justify the effort In the first part of this series we saw why we need to be able to forecast our company’s balance sheet. In this installment we will see examples of how a forecasted balance sheet is … Continue reading Why you Must Forecast your Balance Sheet – Part 2 →

Your 3 Step Cheat Sheet To Passing Email Responsiveness

Email Marketing

Denise ChanJuly 16, 2015 Here’s a test we can help you pass: email responsiveness. It’s no longer a bonus question – the answer to “Should we ensure our design renders across all devices?” is always a resounding “yes.” Consumers are always on the go, with mobile email engagement surpassing that of the computer. 66% of … Continue reading Your 3 Step Cheat Sheet To Passing Email Responsiveness →

Why You Must Forecast Your Balance Sheet – Part 1

Corporate

Alan HartJuly 7, 2015 It is not as hard as you think and the results will greatly justify the effort I have written several times on this blog about forecasting a company’s balance sheet and the many benefits one gets from it. If this is so beneficial, then why is this so hard if not … Continue reading Why You Must Forecast Your Balance Sheet – Part 1 →

The Ultimate Video Marketing ROI Cheat Sheet (Part 1)

Video Marketing

by Heba Hosny July 7th, 2015 No matter what you do, your job is to tell your story – Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of digital content (Source Syndacast) A staggering 90% of online … Continue reading The Ultimate Video Marketing ROI Cheat Sheet (Part 1) →