We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing. Mark Stouse on November 12, 2024 As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and … Continue reading 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy
As national advertisers divert spending to non-swing states, regional advertisers get some relief. Chris Wood on October 29, 2024 at 2:13 pm | Reading time: 3 minutes It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard … Continue reading Political ad spending shifts regional CTV costs for brands
May 14, 2024 P&G shifts focus to brands for Paris Olympics ads For the upcoming Games, P&G is launching advertising for more than 30 of its brands, more than ever before. BY Reuters What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes. The … Continue reading P&G shifts focus to brands for Paris Olympics ads
Pinterest Shares Ranking Secrets As It Shifts Signals by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2024 Encouraging other companies to do the same, Pinterest released insights on how its ranking algorithm works as it shifts to non-engagement signals, but warned that over-reliance on it could result in a negative user experience. Non-engagement signals are … Continue reading Pinterest Shares Ranking Secrets As It Shifts Signals
Ibotta Shifts To Brand-Awareness Spending by Sarah Mahoney , Staff Writer @mahoney_sarah, August 21, 2023 The following was previously published in an earlier edition of D2C Insider. Rising grocery prices have given Ibotta, the decade-old savings platform, a new way to look at marketing. The Denver-based company has been rebalancing its brand-versus-demand budgets, hoping to build … Continue reading Ibotta Shifts To Brand-Awareness Spending
Nuro’s third-gen driverless delivery vehicle includes an external airbag The driverless machine also hauls twice as much cargo. Jon Fingas|@jonfingas Nuro already has a third driverless delivery vehicle on the way, and this model is focused as much on protecting others as it is hauling goods. The newly introduced version, simply called Nuro, … Continue reading Nuro lays off 30 percent of staff, shifts focus to R&D
Consider making these three major directional changes that could help your email program succeed this year. Ryan Phelan on January 27, 2023 Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than … Continue reading 3 email marketing shifts to make in 2023
By Carl D. Marci May 18, 2022 Scanning the news online, a headline catches my attention: “Man, Distracted by Electronic Device, Identified after Falling to Death at Sunset Cliffs.” The authorities identified the victim as a 33-year-old Indiana man who was visiting friends in San Diego. Witnesses said he was not watching he was … Continue reading A neuroscientist on the shifts in our media use and the effect on our brains
World Series Ads Reflect Shifts In Economy As Fast Food Reigns by Rob Williams , November 5, 2021 This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a … Continue reading World Series Ads Reflect Shifts In Economy As Fast Food Reigns
Data Privacy Shifts: Plan Now to Stay Ahead Later by Phil Case , August 23, 2021 Your brand is being forced to grapple with the dramatic changes to consumer privacy we’re all familiar with. Some, like Apple’s IDFA, are here now, and more — like Google’s departure from the cookie — are coming. So, how … Continue reading Data Privacy Shifts: Plan Now to Stay Ahead Later
