May 14, 2024 P&G shifts focus to brands for Paris Olympics ads For the upcoming Games, P&G is launching advertising for more than 30 of its brands, more than ever before. BY Reuters What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes. The … Continue reading P&G shifts focus to brands for Paris Olympics ads
Pinterest Shares Ranking Secrets As It Shifts Signals by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2024 Encouraging other companies to do the same, Pinterest released insights on how its ranking algorithm works as it shifts to non-engagement signals, but warned that over-reliance on it could result in a negative user experience. Non-engagement signals are … Continue reading Pinterest Shares Ranking Secrets As It Shifts Signals
Ibotta Shifts To Brand-Awareness Spending by Sarah Mahoney , Staff Writer @mahoney_sarah, August 21, 2023 The following was previously published in an earlier edition of D2C Insider. Rising grocery prices have given Ibotta, the decade-old savings platform, a new way to look at marketing. The Denver-based company has been rebalancing its brand-versus-demand budgets, hoping to build … Continue reading Ibotta Shifts To Brand-Awareness Spending
Nuro’s third-gen driverless delivery vehicle includes an external airbag The driverless machine also hauls twice as much cargo. Jon Fingas|@jonfingas Nuro already has a third driverless delivery vehicle on the way, and this model is focused as much on protecting others as it is hauling goods. The newly introduced version, simply called Nuro, … Continue reading Nuro lays off 30 percent of staff, shifts focus to R&D
Consider making these three major directional changes that could help your email program succeed this year. Ryan Phelan on January 27, 2023 Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than … Continue reading 3 email marketing shifts to make in 2023
By Carl D. Marci May 18, 2022 Scanning the news online, a headline catches my attention: “Man, Distracted by Electronic Device, Identified after Falling to Death at Sunset Cliffs.” The authorities identified the victim as a 33-year-old Indiana man who was visiting friends in San Diego. Witnesses said he was not watching he was … Continue reading A neuroscientist on the shifts in our media use and the effect on our brains
World Series Ads Reflect Shifts In Economy As Fast Food Reigns by Rob Williams , November 5, 2021 This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a … Continue reading World Series Ads Reflect Shifts In Economy As Fast Food Reigns
Data Privacy Shifts: Plan Now to Stay Ahead Later by Phil Case , August 23, 2021 Your brand is being forced to grapple with the dramatic changes to consumer privacy we’re all familiar with. Some, like Apple’s IDFA, are here now, and more — like Google’s departure from the cookie — are coming. So, how … Continue reading Data Privacy Shifts: Plan Now to Stay Ahead Later
Plus, SMX Create Early Bird rates Pamela Parker on March 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Pandemic shifts, call-in customers: Tuesday’s daily brief
Amber Wilcox February 8, 2021 If we learned anything from 2020, it’s that anything can happen in the world at any time. As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 … Continue reading Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy
