April 26, 2024 Shein is shining so bright in Europe that regulators want to keep a closer eye on it The fast-fashion retailer was just designated a Very Large Online Platform, or VLOP, which subjects it to stricter EU rules. Here’s what that means. BY Tracy Brown Hamilton A substantial European user base—surpassing 108 million monthly users—has put … Continue reading Shein is shining so bright in Europe that regulators want to keep a closer eye on it →