Tag Archives: Shopify

Roku partners with Shopify to allow purchases direct from TV

Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV →

Shopify And Criteo Are ‘Kindred Spirits’

Shopify

Shopify And Criteo Are ‘Kindred Spirits’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 1, 2023 The evolution of retail media — commerce media, where brands go beyond a retailer’s website to engage with consumers — continues to grow in popularity. Commerce media has the potential to generate more than $1.3 trillion of enterprise value in … Continue reading Shopify And Criteo Are ‘Kindred Spirits’ →

Shopify: Black-owned businesses could add $190 billion to the economy but still struggle to get funding

Shopify

By Shalene Gupta February 01, 2023 On average, Black-owned businesses start with $35,000 in capital, compared to white-owned businesses, which start with $107,000, according to a McKinsey study. Yet Black-owned businesses could add a potential $190 billion to the economy, according to a new study by Shopify. Shopify interviewed over 500 Black entrepreneurs to understand … Continue reading Shopify: Black-owned businesses could add $190 billion to the economy but still struggle to get funding →

WPP Acquires Shopify Commerce Specialist Diff

Corporate Appointments

WPP Acquires Shopify Commerce Specialist Diff by Richard Whitman , Columnist, December 9, 2022 WPP is bolstering its North American commerce capabilities with the acquisition of Montreal-based Diff. Financial terms weren’t disclosed. Diff provides commerce solutions for the rapidly growing Shopify commerce ecosystem. Services include growth strategy, front-end design, site optimization and system integrations. Founded … Continue reading WPP Acquires Shopify Commerce Specialist Diff →

Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager

Pinterest Tools

Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2022 Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK and … Continue reading Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager →

Now Is Not the Time to Buy Shopify Stock

Shopify

Now Is Not the Time to Buy Shopify Stock InvestorPlace / 05 Jul 2022 Don’t buy flailing SHOP stock in the hope of a turnaround happening anytime soon. Shopify (SHOP) stock dropped 5.9% on Wednesday after the company completed its stock split. On a split-adjusted basis, SHOP stock is now down over 75% so far … Continue reading Now Is Not the Time to Buy Shopify Stock →

3 Secret SEO Tips for Shopify

SEO Tools

Kevin Webster January 4, 2022 There are countless blog posts written on how to improve your Shopify SEO, yet many of them fail to mention some fairly simple things you can do to improve your Google rankings. In this piece, we’ll look at 2 things you can do to establish trust, which is one of … Continue reading 3 Secret SEO Tips for Shopify →

4 Cross-Selling Tips & Tricks for a Successful Shopify Store

Cross-Selling

Haiden Hibbert December 1, 2021 You might be using cross-selling or upselling strategies in your Shopify store already. This is a great way to drive more sales and increase average order value (AOV) and, ultimately, your bottom line. Both cross-selling and upselling typically happen when a customer indicates they’re about to make a purchase and … Continue reading 4 Cross-Selling Tips & Tricks for a Successful Shopify Store →

Getting the Most Out of Shopify

Shopping Campaigns

Dave Sutton November 17, 2021 The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right … Continue reading Getting the Most Out of Shopify →

Shopify Payments Chargeback: Here’s How You Win Disputes Without Breaking a Sweat

Payments Online

Tom-Chris Emewulu June 17, 2021 Despite the fantastic benefits, credit card transactions are fraught with risks. There’s the issue of fraud, and then you have customer disputes. Research shows that, on average, 2.59% of all credit card transactions end up in a chargeback. And being one of the major payment gateways, Shopify is not exempt … Continue reading Shopify Payments Chargeback: Here’s How You Win Disputes Without Breaking a Sweat →