Shoppable Media: Game-changer Or Bust? by Jacqueline Toro , Columnist, June 28, 2018 Emerging technology is constantly changing, opening new paths for brands to truly connect with consumers. With the rise of shoppable media, augmented reality, voice services, wearables, mobile wallets and chatbots (the list goes on), brands are seeking new and interesting ways to … Continue reading Shoppable Media: Game-changer Or Bust?
Tag Archives: Shoppable
How to Take Advantage of Shoppable Instagram Stories Stickers
Monique Danao — June 20, 2018 Follow @monique_pd — June 20, 2018 New Instagram Feature: Shoppable Instagram Stories Stickers Last week, Instagram announced an exciting new feature for retailers and businesses. Shoppable Instagram Stories stickers. Soon you’ll be able to add stickers to featured Stories products. Once viewers tap the sticker, they can see product … Continue reading How to Take Advantage of Shoppable Instagram Stories Stickers
How Interactive and Shoppable Video Can Bring You Online Sales Success
Eddie Tomalin — April 12, 2018 — April 12, 2018 Now, this won’t be the first blog post you’ve seen about the merits of interactive video, and it certainly won’t be the last. 2018 is set to be the year that interactive video really comes of age. “But what’s been the hold-up?” I hear you … Continue reading How Interactive and Shoppable Video Can Bring You Online Sales Success
Improving the social shopping experience: Facebook Shoppable Feed ads
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board. Laura Collins on February 15, 2017 Facebook has been developing its ad offerings for years, and while … Continue reading Improving the social shopping experience: Facebook Shoppable Feed ads
Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
by Laurie Sullivan, Staff Writer @lauriesullivan, September 20, 2016 Ted Baker’s espionage campaign using shoppable video ads launched earlier this month, making waves across the fashion world but little noise in advertising. It integrates all the bells and whistles, including Google voice and retail store window displays that send secret messages to the consumer’s phone using … Continue reading Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
From Browse to Buy: How to Make Social Media Shoppable
by Juliet Carnoy February 21, 2016 Follow @julietcarnoyFebruary 21, 2016 Brands are intent on growing their presence on social media. By posting regularly and engaging with customers online, they increase customer loyalty and humanize their brand. For most, social serves as a channel for ensuring customer happiness and for growing their reach. While it’s indisputable … Continue reading From Browse to Buy: How to Make Social Media Shoppable
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