Tag Archives: Shoppers

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Email Marketing Strategy

Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second →

EV Shoppers Have High Standards For Website Performance

Website Performance Optimization

EV Shoppers Have High Standards For Website Performance by Tanya Gazdik , Staff Writer, September 12, 2022 This story ran in a previous edition. It should shock no one that a consumer interested in a battery electric vehicle is probably ahead of the curve when it comes to technology and online shopping. Unfortunately for automakers, … Continue reading EV Shoppers Have High Standards For Website Performance →

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust

Black Friday

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion.   But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust →

Shoppers are right to worry about holiday supply chain problems

Holiday Shopping

Consumers are concerned about holiday shopping issues, a new report shows. And they’re right to be. Kim Davis on December 9, 2021 A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate … Continue reading Shoppers are right to worry about holiday supply chain problems →

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds

Black Friday

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds by Nina Lentini , Staff Writer @Nina_Lentini, December 2, 2021   Whoah! On the heels of upbeat reports about Black Friday sales come new data that reveal that a third of all online shoppers were bots and fake users. Cybersecurity company CHEQ says 35.7% of all … Continue reading One-Third Of Black Friday Online Shoppers Were Fake, Study Finds →

How Shoppers Pick Personal Growth Programs

Personal Professionality

How Shoppers Pick Personal Growth Programs by Rebecca Brooks , Columnist, October 22, 2021 Since 2020 began, we’ve all been forced to adapt. We were curious to see how shoppers were adapting to new realities, specifically as many sought new avenues to self-improvement. A nationwide survey into shopper behavior included questions about self-improvement subscriptions among … Continue reading How Shoppers Pick Personal Growth Programs →

Vistar Media integrates audio OOH to reach in-store shoppers programmatically

Programmatic Advertisement

The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Chris Wood on October 6, 2021 Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk … Continue reading Vistar Media integrates audio OOH to reach in-store shoppers programmatically →

Reaching Rural Shoppers On Amazon Prime Day Who Spend More

Shopping Campaigns

Reaching Rural Shoppers On Amazon Prime Day Who Spend More by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2021 Several companies released Amazon Prime Day data on Tuesday. Some unexpected results come from Adobe Analytics, which point to the states with the highest gains in purchases during the first 24 hours of sales. I have … Continue reading Reaching Rural Shoppers On Amazon Prime Day Who Spend More →

Holiday Shoppers Are Spending More Or The Same As In 2019: Study

Holiday Campaigns

Holiday Shoppers Are Spending More Or The Same As In 2019: Study by Ray Schultz , November 9, 2020 Shoppers are looking for personalized suggestions, according to 2020 Holiday Season: Navigating Shopping Behaviors In The Pandemic, a global study by McKinsey.  Of the consumers polled worldwide, 26% will rely on personalized campaigns to research their … Continue reading Holiday Shoppers Are Spending More Or The Same As In 2019: Study →

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