JJ Tyson June 30, 2020 A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more … Continue reading How to Nurture and Engage Shoppers with SMS Marketing
Rotem Gal — April 23, 2020 It’s no secret customers are a business’ most valuable asset. It is also well known that getting and retaining customers is no piece of cake. When you introduce a world pandemic into the mix, the job gets even harder. In this blog post, we’ll discuss 5 strategies that will … Continue reading 5 Strategies to Convert Shoppers During the Coronavirus Pandemic
JJ Tyson — October 1, 2019 The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social … Continue reading Using Personalization to Convert Social Media Shoppers
Nicole Blanckenberg — September 26, 2019 Follow @https://twitter.com/NicoleBlancken It’s time to find out the reasons why shoppers are abandoning their online carts and how to fix them! When you consider that abandonment costs online sellers hundreds of billions per year, there is no time to wait! If you’re in the eCommerce game, no matter how … Continue reading Top Reasons Why Shoppers Are Abandoning Their Online Carts [+ Solutions]
Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile by Ray Schultz , Columnist, July 24, 2019 We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season. Above all, they better make sure their content is mobile-friendly. Half of consumers plan to purchase in-store. But … Continue reading Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer service in-store. Garrett Albanese on July 9, 2019 Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s … Continue reading Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day
76% believe physical stores provide a better shopping experience. Greg Sterling on May 22, 2019 at 9:09 am Thousands of traditional retail stores have closed since 2010, with many more closings anticipated in 2019. These often-cited statistics support the notion that we’re in the midst of a “retail apocalypse.” And like some prehistoric species, the … Continue reading Gen Z shoppers offer new hope for the mall
Study: Personalization Important To Young Retail Shoppers by Ray Schultz , April 17, 2019 Younger retail shoppers are driven more by personalization than older people, according to Consumer Shopping Habits—The Generation Gap, a study by BRP, sponsored by Manhattan Associates. They also are more attracted by a retailer’s technology. Of those ages 18-37, 65% want … Continue reading Study: Personalization Important To Young Retail Shoppers
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. Amy Gesenhues on April 2, 2019 A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website … Continue reading Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
