Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018 With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study. Robin Kurzer on October 17, 2018 at 3:06 pm A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore … Continue reading Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Convert Browsers To Shoppers by Jack Loechner , Staff Writer @mp_research, September 6, 2018 Many retailers are reluctant to automate browse recovery emails because they aren’t certain that automated browse recovery emails will really get shoppers to come back and buy from your website. Yet, Brands that use the Bronto Browse Recovery feature are seeing impressive … Continue reading Convert Browsers To Shoppers
William Harris — August 22, 2018 Follow @wmharris101 — August 22, 2018 If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and … Continue reading How to Build Trust with Online Shoppers: An Actionable Guide
Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. Amy Gesenhues on August 15, 2018 As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting through September, Deloitte’s 2018 Back … Continue reading Pinterest says it will attract some 50M back-to-school shoppers this season
Jared Carrizales — July 12, 2018 Follow @JaredCarrizales— July 12, 2018 Got an online store? Awesome. But have you got what shoppers really want in your store? And by this we don’t mean products. See, it’s simply not enough anymore in 2018 that all you have are products. The customer experience has changed so much, … Continue reading 6 Things Shoppers Want in Online Stores
Anthony Villegas — May 17, 2018 — May 17, 2018 Mediamodifier / Pixabay Online shopping has literally changed the way people do business. It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes. While the internet has given us the gift of reach, … Continue reading The 5 Types of Online Shoppers You Need to Understand
Online Shoppers Turning To Voice Devices by Chuck Martin , April 20, 2018 Online shoppers are using voice devices before, during and after they make a purchase, according to a new survey. Digital voice device ownership has increased 42% over the last six months, which has seen a 41% increase in using the devices to … Continue reading Online Shoppers Turning To Voice Devices
Angela Shah “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers
User Generated Content Attracts Shoppers by Jack Loechner , Staff Writer @mp_research, January 18, 2018 According to a new study from PowerReviews, collecting and displaying user-generated content, such as ratings and reviews, photos, and videos, can improve your business’ bottom line. On average, when a product adds one or more reviews, that product experiences a … Continue reading User Generated Content Attracts Shoppers
