Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Katie Sweet — November 22, 2017 Follow @misskatiehrdy — November 22, 2017 Shutterstock While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, … Continue reading How to Recognize and Convert Comparison Shoppers During the Holiday Season
Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers by Jennifer Silverberg , August 31, 2017 Colin came home from his first day of second grade armed with a comprehensive list of supplies requested by his teacher. This year, he will need a pencil case that can hold at least six pencils (made of … Continue reading Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers
Sruthi Narayanan — June 21, 2017 Follow @getzaius — June 21, 2017 olafpictures / Pixabay Marketers who use web push are at an advantage: they can reach out to customers with maximum relevance, and communicate with customers in real-time and during peak engagement. In fact, not using web push to improve your customers’ shopping experiences … Continue reading How to Use Web Push to Re-Engage At-Risk Shoppers
Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process. Amy Gesenhues on June 6, 2017 The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items. According to a recent survey conducted by the e-commerce management … Continue reading 95% of online shoppers say a positive return experience drives loyalty [Report]
By Brandon Leibowitz May 29th, 2017 You have a business. And as a business owner, you’re always looking for ways to make more money. Obviously one of the best ways to increase your revenue is to attract more customers, right? So you spend thousands of dollars on promotions and marketing campaigns to acquire new customers. … Continue reading How to Turn Your One-Time Shoppers Into Lifelong Customers
Victoria Heckstall — May 3, 2017 Follow @wahmjourney91— May 3, 2017 Trust is an important word in the world of eCommerce. Any successful retailer would argue that it’s the only eCommerce blueprint you’ll ever need. The moment you lose trust it’s almost impossible to get it back. It takes months and years to build a … Continue reading How to Keep Online Shoppers from Losing Trust in Your eCommerce Business
Beacon Use Gives Retailers An Edge With Shoppers by Laurie Petersen, Columnist, April 10, 2017 Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. Luigi Ferguson, assistant vice president of SEO for Ansira, a customer engagement consultancy, … Continue reading Beacon Use Gives Retailers An Edge With Shoppers
It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions. Giovanni Strocchi on April 3, 2017 From tears of joy to smiles of sadness, the holiday season can be an emotional rollercoaster for … Continue reading Start thinking now about how to tug at the heartstrings of your holiday shoppers
Joel Goldstein — December 20, 2016 Follow @joelgoldstein— December 20, 2016 We’re in the midst of the holiday season, and although many people probably wrapped up their holiday shopping right after Thanksgiving, there will always be a large group of consumers who wait until the last minute possible. Brands who are looking to maximize sales … Continue reading How to Make Your Product More Attractive to Last-Minute Holiday Shoppers
