Grant Thomas — December 4, 2016 Follow @gsthomas22— December 4, 2016 With the holiday shopping season still very much in swing, it’s a great time to take a look at a few examples of high converting sales promotions from established e-commerce businesses. I’ve put together a list of different types of e-commerce promotions that you … Continue reading 7 E-Commerce Sales Promotions that are Perfect for Converting Holiday Shoppers
With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers. Jim Yu on November 15, 2016 Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. … Continue reading 7 omnichannel marketing tips to attract holiday shoppers
Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. Christi Olson on November 10, 2016 For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration … Continue reading ‘Tis the season: 6 ways to prepare for holiday shoppers
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016 It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up?
by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
by Shanelle MullinAugust 26, 2016 The grass is always greener on the other side of the fence, right? That’s the mentality of comparison shoppers. If they look hard and long enough, they will find a better value. If they don’t look around, they’ll miss out on greener grasses. Today, the term “comparison shopper” describes the … Continue reading Why Comparison Shoppers Aren’t Converting for You (and How to Fix It)
A number of e-commerce sites are gearing up to compete with Amazon on its biggest shopping day of the year. Amy Gesenhues on July 11, 2016 at 2:56 pm Tomorrow, July 12, marks Amazon Prime Day, a one-day sales event started by Amazon in 2015 to boost its Prime membership numbers. Last year’s event proved … Continue reading Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers
by Alexandra Morbitzer June 29, 2016June 29, 2016 Since the dawn of the internet, shopping has gone viral. Literally. Whether it’s the never-ending stream of coupons arriving in our email inboxes, pop up ads taking starring roles in our social media timelines, or phrases like “flash sale” and “discount code” coming up first in search … Continue reading Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship?
RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology. Amy Gesenhues on June 24, 2016 at 11:15 am According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the … Continue reading Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
by Jordana Makin June 7, 2016 Follow @TextMarketerLtdJune 7, 2016 When was the last time you asked someone for a bit of change and more importantly when was the last time you were successful in gaining some? What do you need it for anyway? Bus fare? Restaurant tips? Chipping in for colleague’s birthdays and leaving … Continue reading Reaching the Generation of Cashless Shoppers
