Tag Archives: Shopping

Google adds generative AI insights, shopping ad campaign goals

Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. Anu Adegbola on August 27, 2024   Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust … Continue reading Google adds generative AI insights, shopping ad campaign goals

Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant

  April 12, 2024 Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant In his letter to shareholders this week, Jassy was focused on the potential of “generative AI.” What he didn’t acknowledge was how AI has already made the site worse. BY Clint Rainey On Thursday, Amazon CEO Andy Jassy … Continue reading Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant

YouTube adds new shopping features to increase seller revenue

The new features include the ability to curate product lists and quickly tagging videos across creators’ entire library. Nicola Agius on April 10, 2024 YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For … Continue reading YouTube adds new shopping features to increase seller revenue

Google testing tools to provide more personalized shopping experiences

The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences

Meta announces major updates to Advantage+ and Shopping Ads

The updates aim to help marketers create ads that make consumers feel more confident about making a purchase Nicola Agius on March 13, 2024 Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers … Continue reading Meta announces major updates to Advantage+ and Shopping Ads

Political polarization reflected in voters’ shopping, media habits

As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits

Walmart makes a rare CES appearance to promote AI-powered shopping

Walmart makes a rare CES appearance to promote AI-powered shopping The new generative AI-powered search functions are available on iOS and Android mobile devices and on the company’s website. Malak Saleh   Thu, Jan 11, 2024 Walmart When Walmart announced it would be holding a CES keynote for the first time, we were admittedly a … Continue reading Walmart makes a rare CES appearance to promote AI-powered shopping

Cyber Monday Expected To Generate $12B In Shopping Revenue

Cyber Monday Expected To Generate $12B In Shopping Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, November 26, 2023 Cyber Monday is expected to remain the year’s biggest online shopping day. Adobe Analytics predicts it will generate $12 billion, up 6.1% year-over-year (YoY), with  experiences taking priority when it comes to gifts — not just for … Continue reading Cyber Monday Expected To Generate $12B In Shopping Revenue