Performance Media Shops Reorganize C-Suites, Become More Strategically Focused by Joe Mandese @mp_joemandese, June 16, 2022 It may seem like a coincidence that two major performance media agencies announced strategic reorganizations this morning, but I think it speaks to the fact that performance is more than just moving needles, and is becoming much more integrated … Continue reading Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
Efrat Vulfsons September 7, 2021 There is no doubt that internet access and adoption have been on the increase; this factor has also enabled online transactions. eCommerce shops are leveraging this shift in buyers’ attitudes to make big gains and relegate brick and mortar to the background. What the marketing world witnessed in April 2020, … Continue reading How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues
Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
My N. Tran — September 25, 2017 Follow @https://twitter.com/mynrtran — September 25, 2017 Free-Photos / Pixabay When I proposed bringing relevance back to offline retail through a tightly designed online experience to offline utility loop, I also criticized attaching new technological features, without context, in hopes of boosting the engagement metric. Despite my reservations about … Continue reading Virtual Reality Pop-Up Shops Are the Future of Experiential Retail
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. Trond Lyngbø on July 1, 2016 Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured … Continue reading How e-commerce SEO matters in strategic redesign of web shops
Louis RossJuly 25, 2015 Mobile marketing tours and pop-up shops are becoming a major marketing tool, especially in big cities like New York City, Los Angeles, Chicago, and Orlando. There are many benefits for the business looking to extend their reach, connect with more customers and increase their marketing impact but, enough so that they could … Continue reading Can Mobile Marketing Tours & Pop-Up Shops Replace Permanent Establishments?
John W HayesMarch 29, 2015 As anyone who reads my blogs or follows me on social media will know, I am a keen cyclist. In my home town there are two independently owned bike shops I could potentially visit to service my bike and make the occasional purchase. Both shops offer a quick, efficient and … Continue reading Email Marketing: A Tale Of Two Bicycle Shops
