by Gavin O’Malley@mp_gavin, September 29, 2016 Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the “lightest” ads have the highest viewability — 52% to 70% — according to fresh finding from programmatic creative platform Thunder. In ads under 50 kilobytes, there is a … Continue reading Faster Loads Impact Viewability, Trade Groups Shore Up Standards →