Tag Archives: ShortTerm

Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.

Daniel Burrus June 28, 2021 The coronavirus pandemic of 2020 affected how both individuals and organizations had to operate professionally like never before. Many workers went remote, while others were unfortunately laid off for the time being. Brick-and-mortar organizations had to close their doors with no real certainty as to when “business as usual” would … Continue reading Agility is a Short-Term Strategy. Anticipation Brings Exponential Change. →

Short-Term vs. Long-Term Digital Marketing Strategies

Digital Marketing Strategies

Andi Graham February 2, 2021 For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer, of course, isn’t simple or straightforward. Part of the problem is that nothing in marketing is ever linear. Long-term … Continue reading Short-Term vs. Long-Term Digital Marketing Strategies →

Short-term thinking has negative effects on your cost-per-acquisition budget

Customer Acquisition

As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget →

Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

Marketing Tips

Nick Hollinger — March 7, 2019 — March 7, 2019 Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they … Continue reading Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement? →

7 Tips for Fixing Your Short-Term Cash Flow Problems

Cash Management

Serenity Gibbons — November 11, 2017 — November 11, 2017 stevepb / Pixabay Most businesses don’t have steady revenue all year round. There are months where sales are high and months where you’ll barely scrape by. There are also sudden expenses and late payments from customers that may threaten to do you in. But for … Continue reading 7 Tips for Fixing Your Short-Term Cash Flow Problems →

Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?

Sales Guide

Danny Wong — February 16, 2017 Follow @dannywong1190— February 16, 2017 This year, many business leaders have predicted that we will see a rise in adoption of the freemium business model and the sale of small-budget, short-term solutions. These will also be given priority over more traditional sales models. Currently, it is estimated that half … Continue reading Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions? →

Does 2017 Have Your Full Focus? Isn’t That a Bit Short-Term?

Goals Settings

Michael Kelly — February 10, 2017 — February 10, 2017 Three tools to help you plan on where you want your company to be in 2022 At this time of year it’s natural to focus on the following twelve months. There are 2017 budgets to be allocated, marketing campaigns to be planned, resource and hiring … Continue reading Does 2017 Have Your Full Focus? Isn’t That a Bit Short-Term? →