Jeff Bullas — December 17, 2017 — December 17, 2017 Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, … Continue reading 20 Reasons Why You Shouldn’t Use Social Media
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t
Rick Lepsinger — October 18, 2017 Follow @onpoint_llc — October 18, 2017 geralt / Pixabay A common misconception about the virtual workplace is that the drawbacks outweigh the benefits. However, the benefits that stem from providing employers remote work opportunities include reduced employee absences, increased productivity and employee morale, a greater talent pool for hiring … Continue reading Why Your Organization Shouldn’t Abandon Virtual Teams
Amanda Clark — October 5, 2017 Follow @GrammarChicInc — October 5, 2017 geralt / Pixabay When you’re desperate to find a new job, it can be tempting to throw your hat into the ring for any job that you have the slightest interest in or potential of landing – even if it’s not the best … Continue reading Why Your Resume Shouldn’t Be ‘One-Size-Fits-All’
Scott Vaughan — October 5, 2017 Follow @ScottAVaughan — October 5, 2017 More and more B2B organizations are deploying account-based strategies. In the high-tech executive suites and grungy boiler rooms across the globe, enthusiastic teams filled with hope are concocting lists, readying programs and shifting resources – people, time and budget – to account-based revenue … Continue reading ABM Shouldn’t Be A Wish-List – 5 Steps For Account-Based Revenue Gen
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. Purna Virji on September 15, 2017 No matter where they’re located or what market they serve, retailers around the globe have questions about … Continue reading Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
John Nemo — June 26, 2017 Follow @JohnNemoPR — June 26, 2017 On July 17, 1982, an unexpected and unanticipated sound signaled the launch of an unforgettable musical icon, along with providing a timeless business lesson. The sound was so stunning, so shocking, I had to go back over the audio to make sure I … Continue reading Why You Shouldn’t Always Listen to the Audience
Victor Iryniuk — May 30, 2017 Follow @iryniuk— May 30, 2017 So you’ve decided to open your own little business. No matter which one that is, you’ll end up managing finances, projects, clients, and co-workers. Thankfully, today there’s almost an unlimited supply of tools and services that can help you with all of that. However, … Continue reading When You Should and Shouldn’t Choose Free Business Software
Kelley Schultz — April 13, 2017 — April 13, 2017 Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through rate, we optimize our landing pages and keywords based on conversion rates, and we optimize our budget allocation based on attributed revenue and ROI. Digital … Continue reading This Is Why Marketers Shouldn’t Wait for Perfect Analytics
Richard Smith — March 18, 2017 Follow @MeRichardsmith— March 18, 2017 Search engine optimization isn’t as straightforward as it sounds. Although, SEO experts have been toiling hard for over a decade now—changing algorithms, user preferences and skill sets have forced them to evolve. In the simplest of terms, any process of optimization might take a … Continue reading Quick Optimization vs. Correct Optimization: Why We Shouldn’t Allow Perfection to Ruin Success
