Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? Columnist Chip Scully explores the issue. Chip Scully on March 13, 2017 “Hate” is a harsh word. And yet I’ve heard it used by several … Continue reading Why you shouldn’t have to hate your ESP
Jared Gardner — March 3, 2017 Follow @digagardner— March 3, 2017 I’ve worked in digital marketing, and more specifically SEO, since 2013. As any young professional does, I’ve often contemplated where I want to see my career go, and what business ventures will promote a successful and happy life. My old client contacts, ex-coworkers, and … Continue reading Why You Shouldn’t Use Your Marketing Experience to Start an Agency
Virginia Franco — February 20, 2017 Follow @VAFrancoResumes— February 20, 2017 Understanding recruiter cycles and timing your efforts accordingly, from getting professional help with CV or your resume, to sprucing up your LinkedIn to reaching out to your network, can work to your advantage. Here are four reasons why – and what you must do … Continue reading Why Winter is the Best Time to Job Hunt — and Why You Shouldn’t Wait
Hana LaRock — December 8, 2016 — December 8, 2016 Emails tend to increase a lot this season. With companies likes yours offering fantastic incentives for customers, it seems like our inboxes are about to explode with newsletters and additional emails. While we all enjoy getting some goodies from our favorite websites and businesses, most … Continue reading Here’s What You Shouldn’t Do With Your Email Marketing This December
Bruce Ernst — November 25, 2016 — November 25, 2016 You hear a lot about the “customer journey” these days in the marketing arena. In fact, when you search this term on Google Trends, you’ll see that Google search volume is up over 1000 percent over the last five years for the term “customer journey”. … Continue reading Why You Shouldn’t be Focused on the Customer Journey
Matt Goldman — November 7, 2016 Follow @TheOriginalBull— November 7, 2016 When someone is unemployed, they generally have a single goal in mind: to find a job. Unfortunately, even if you fully commit yourself to landing a gig, there’s no telling when you might wind up at a new place of employment. According to Rosemary … Continue reading Being Unemployed Doesn’t Mean You Shouldn’t Be Working
by Patrick Hopf July 26, 2016 Follow @SourceKnowledgeJuly 26, 2016 These days, most marketers understand the value of attribution as it relates to measuring campaign results. However, today’s attribution models vary widely in terms of sophistication and effectiveness. Last-click attribution – in which all credit is given to the last click on the path to … Continue reading Why You Shouldn’t Be Using Last-Click Attribution [Infographic]
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. Andy Taylor on June 24, 2016 at 12:45 pm Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches … Continue reading Why retailers shouldn’t overreact to the voice search revolution
by Catherine Tims June 20, 2016 Follow @ivyleaguewriterJune 20, 2016 Being Ignorant of Negative SEO is like Ignoring a Sore Tooth Keeping up with SEO practices and knowing what’s right for your website may seem impossible, but if you want to stay online and remain part of the digital world, you have to keep at … Continue reading Why You Shouldn’t Ignore Negative SEO
by Tom Ireland May 13, 2016 Follow @StartupCVsMay 13, 2016 According to a recent survey, hiring managers are finding more lies on applicants’ CVs than in the past. Five years ago, 70% of recruiters said that they had found out that a candidate was telling porky pies. Now, that figure is up to 88%. Whether … Continue reading Why You Shouldn’t Lie on Your CV
