As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top. Allan Haims on May 5, 2017 The stories about major brick-and-mortar retailers closing physical locations in favor of online-only models are piling on, garnering attention with hyperbolic doom-and-gloom … Continue reading The other side of brick-and-mortar retail: Survival of the fittest
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers. Scott Vaughan on May 1, 2017 B2B marketers think of marketing … Continue reading How to unlock marketing’s creative side for martech success
Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole. John Steinert on April 6, 2017 Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point … Continue reading Marketers, get your head out of your funnel — because time is definitely not on your side
by Aaron Baar, Staff Writer, January 17, 2017 So much of search marketing revolves around thinking about how to get discovered that it’s easy to ignore the other half of the equation: what happens once you are found. It’s well known that consumers are fickle. They abandon Web sites that take too long to … Continue reading Thinking About The Other Side Of Search
Scott Barnett — November 11, 2016 Follow @scottabarnett— November 11, 2016 The side door challenge is the requirement that individual posts be as compelling as the publisher’s home page. Many publishers get links to their site from social media sites, which link directly to an individual post. Unfortunately, the bounce rate for readers who arrive … Continue reading LION Learnings #2 – Make Sure Your Side Door Looks Great
by Don WilliamsOctober 9, 2016 The Rolling Stones, the ageless British rockers, have joyously sang over the years, “time is on my side, yes it is. Now you all were saying that you want to be free”. But is it really? How many of us can say “time is on my side” when it comes … Continue reading Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. Ryan Shelley on August 24, 2016 Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good … Continue reading The human side to SEO: the power of personas
by Benjamin Brandall July 4, 2016July 4, 2016 Thinking of starting a side project? A month back, I realized I was getting to the point where I wasn’t bothering to take lunch breaks. I read as a big part of my job, and I didn’t want to get involved in anything heavier than reading articles. … Continue reading Start a Side Project on Your Next Lunch Break — 8 Project Ideas to Try
by Alanna Jackson February 24, 2016February 24, 2016 If you’ve done a Google search recently, then you’ve probably noticed something is different. Maybe you weren’t able to place your finger on it? If you’re in digital marketing, then you may have noticed it right away. So, what’s changed? The side ads are no longer present … Continue reading Side Ads Gone From Google – It’s Not The End of the World!
by Laura Cole February 24, 2016February 24, 2016 Everywhere you look, there are statistics with reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97% more links to their website, for example, or the assertion that blogs have become the fifth most trusted resource … Continue reading The Art of Content Creation: The Technical Side of Writing a Blog Post
