by Larry Kim February 23, 2016February 23, 2016 Text ads have appeared to the right of Google’s search results since AdWords launched in 2000. No more. They’re history. R.I.P. Google has confirmed a huge change to the way AdWords ads are displayed for desktop search results, and it is now rolling out for all of … Continue reading Google Kills Off Side Ads: What You Need to Know
by Ken Thoreson January 16, 2016 Follow @/KenThoresonJanuary 16, 2016 The Opposite Side of the Job Interview Table Tips to Consider when considering a new Job/Employer Recently a received a call from a former client, he wanted to discuss the potential of considering another opportunity. During the conversation it occurred to me that I have … Continue reading The Opposite Side of the Interview Table
by Debra Carpenter January 5, 2016 Follow @hello_itsdebJanuary 5, 2016 The vision: You start your own business, bring in tons of profit, and comfortably retire to a private island somewhere in the Caribbean. The reality: You start your own business, struggle to get it off the ground on your tight budget, accrue tons of debt, … Continue reading 3 Side Hustles That Will Directly Benefit Your Business
by David Fisher December 13, 2015 Follow @dfishrockstarDecember 13, 2015 I’m going to tell you a secret: I’m a Zumba instructor. That’s right, Zumba, the Latin-dance aerobic fitness classes. I don’t teach often, at most once a week. But when my travel schedule allows, I love to jump around a gym to some salsa or … Continue reading Should You Add Your Side Hustle to Your LinkedIn Profile?
by Todd Grennan December 1, 2015December 1, 2015 At its core, marketing is about persuasion. As a marketer, you’re always looking to influence prospective and current customers to act in ways that benefit your brand. That can be making a purchase, opening your app, consuming a piece of ad-supported content, or whatever else furthers your … Continue reading 6 Ways to Get Your Customers’ Subconscious On Your Side
Social media disclosures (and more) are on tap as our SocialPro conference begins with a keynote conversation between Marketing Land and the FTC. Matt McGee on November 18, 2015 Good morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a keynote conversation … Continue reading Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs)
Scott BarnettOctober 10, 2015 The latest news story on reviews comes from Staten Island, NY, where a woman who allegedly libeled a local contractor on Yelp was ordered by a judge to pay $ 1,000 towards reparations. The judge agreed that the terms she used, such as “con artist,” “scam,” and “rob,” imply criminal activity … Continue reading Bad Online Reviews – The Best Way To Share Your Side Of The Story
Miguel ConnerAugust 17, 2015 There is no shortage of content on the mental and emotional hazards of social media, all readily found in…uh…social media. Yet this dark cloud is getting darker by recent studies, supported by qSample’s own finding. It’s casting a larger shadow over a medium that once was believed as the great democratizer … Continue reading The Dark Side of Social Media Just Got Darker
Arik HansonJuly 27, 2015 I read an op-ed in the Minneapolis Star Tribune (July 29, 2015) titled, “The future of work in a digital world.” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the … Continue reading Are We Really on the Right Side of the Digital Divide?
