Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024 Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed
Tag Archives: Signals
Google’s Leaked API Documents & User Behaviour Signals
Google’s Leaked API Documents & User Behaviour Signals Jennifer Osborne | May 30th, 2024 I want to talk about the Leaked Google Search API document that Rand Fishkin wrote about earlier this week. It’s great to have confirmation on things we already suspected. But as Search Marketers there weren’t really a lot of surprises here. The … Continue reading Google’s Leaked API Documents & User Behaviour Signals
Pinterest Shares Ranking Secrets As It Shifts Signals
Pinterest Shares Ranking Secrets As It Shifts Signals by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2024 Encouraging other companies to do the same, Pinterest released insights on how its ranking algorithm works as it shifts to non-engagement signals, but warned that over-reliance on it could result in a negative user experience. Non-engagement signals are … Continue reading Pinterest Shares Ranking Secrets As It Shifts Signals
Omnicom’s Flywheel acquisition signals the start of a revolution
The third digital commerce revolution is here. It’s a good time to be a growing platform with digital and retail media capabilities. Kim Davis on November 10, 2023 “Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s … Continue reading Omnicom’s Flywheel acquisition signals the start of a revolution
Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals by Laurie Sullivan @lauriesullivan, May 25, 2023 Newsweek has appointed Josh Awtry to senior vice president of audience development. The former senior vice president of audience at The Hill, Awtry previously led content strategy for Gannett USA. As Newsweek undergoes an editorial reinvention to find common … Continue reading Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
User Experience Signals: The Essential SEO Factors
User Experience Signals: The Essential SEO Factors Erik Emanuelli / 02 Nov 2022 If you’re not taking user experience signals into account, you’re missing out on a huge opportunity for better search engine rankings. In this post, we’ll discuss what user experience signals are and why they’re so important for SEO. We’ll also give … Continue reading User Experience Signals: The Essential SEO Factors
Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
Cryptos drop today as Powell signals upcoming 50bps rate hike
Alejandro Arrieche Last updated: 22 April 2022 Cryptocurrencies and other risky assets are dropping this morning following hawkish remarks from the head of the United States central bank – the Federal Reserve – that hinted to policymakers possibly eyeing a 50 basis points rate hike during their next meeting. The head of the Fed, Jerome … Continue reading Cryptos drop today as Powell signals upcoming 50bps rate hike
B2B Email Marketing – 10 Signals It’s Time To Validate
April Paige November 23, 2021 Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers. The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects … Continue reading B2B Email Marketing – 10 Signals It’s Time To Validate
8 Trust Signals for Your Local Business Website
Amanda Stephens August 12, 2021 Table of contents Photography About Us Page Contact Us Page Pricing Social Media Links Testimonials or Reviews Certifications, Memberships, and Awards Any Unique Value Propositions Bonus: Covid Protocols As a local business, your website is a critical marketing tool. Whether referred by word of mouth or found through a Google … Continue reading 8 Trust Signals for Your Local Business Website