Tag Archives: Significantly

Hate speech on social media can significantly damage brands: Study

20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of … Continue reading Hate speech on social media can significantly damage brands: Study →

B2B customer journeys that begin at review sites are significantly shorter

B2B Engagement

When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter →

Digital marketing’s contribution to company performance rated as down significantly

Digital Marketing Skills

The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly →

How to Use Event Tracking to Significantly Improve Your Website

Website Tools

Stuart Clark — December 11, 2018 Follow @stuseo — December 11, 2018 Getting better results from your website starts with collecting the right data and understanding how to extract insights from it. Before you can improve performance, you need to know what users are getting up to on your website and measure how this aligns … Continue reading How to Use Event Tracking to Significantly Improve Your Website →

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

Conversion Rate Optimization

Zach Skole — October 5, 2018 — October 5, 2018 The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content … Continue reading How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form →

8 Things You Can Do to Significantly Improve Your SEO

SEO Checklist

Megan Totka — December 7, 2017 Follow @MeganTotka — December 7, 2017 geralt / Pixabay What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose. If you’ve been focusing on keyword optimization and the … Continue reading 8 Things You Can Do to Significantly Improve Your SEO →

9 Quick Tips to Significantly Improve PPC Performance

PPC Strategies

Dinesh Thakur — October 27, 2017 Follow @Dineshsem — October 27, 2017 PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? … Continue reading 9 Quick Tips to Significantly Improve PPC Performance →

6 Ways to Significantly Boost Your Sales With Digital Influencers

Digital Engagement

Pauline Cabrera — November 30, 2016 — November 30, 2016 There comes a time in every savvy business owner’s life when they know they must step up their social media presence. It should already be a given that you are utilizing, at least one social media platform. However, even those who are actively engaged in … Continue reading 6 Ways to Significantly Boost Your Sales With Digital Influencers →