Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data
Tag Archives: Silos
Are Data Silos Undermining Digital Transformation?
Are Data Silos Undermining Digital Transformation? Dietmar Rietsch / 23 Sep 2022 At a time of seemingly ultrarapid digital disruptions, digital transformation in an enterprise needs a bold vision and an intent to embrace change. With the global digital transformation market projected to reach $ 2.8 trillion in 2025, leaders are expediting their transition … Continue reading Are Data Silos Undermining Digital Transformation?
How to overcome data silos and fragmentation
Marketers need robust solutions and strategies to overcome data fragmentation. Corey Patterson on December 22, 2021 The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP, marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about … Continue reading How to overcome data silos and fragmentation
Pro Tip: Every new project starts with breaking down silos
Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team. Amanda Glen on October 28, 2019 Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the … Continue reading Pro Tip: Every new project starts with breaking down silos
An SEO Guide to Website Structure, Content Silos & URL Architecture
Paul Morris — April 26, 2019 Follow @SuperbDigital — April 26, 2019 Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building … Continue reading An SEO Guide to Website Structure, Content Silos & URL Architecture
For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos
Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos
Why Your Silos Are More Important Than You Think
Liz Kislik — September 26, 2017 Follow @lizkislik — September 26, 2017 geralt / Pixabay Last month, a longstanding client brought me in after reviewing some recent customer research. The company provides a relatively complex service, and one of their most common and unprompted customer complaints was that the company’s various service areas “worked in … Continue reading Why Your Silos Are More Important Than You Think
Breaking down silos in e-commerce retail
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Andreas Reiffen on August 10, 2017 In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the … Continue reading Breaking down silos in e-commerce retail
Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
by Tobi Elkin@tobielkin, September 21, 2016 While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent and pervasive functional silos are preventing them from making the most of data. The IAB (Interactive Advertising Bureau) Data Center of Excellence and DMA (Direct … Continue reading Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
How Technology Helps Break Down Silos
by News/Blog for GreenRope Website 2015 May 12, 2016May 12, 2016 Image by 8Manage Departmental silos or units have been an inevitable reality in business. But recent trends have suggested that silos slow down an organization’s information flow and coordination. Problems arise when trying to quickly transmit information from one silo to another, making it … Continue reading How Technology Helps Break Down Silos
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