Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure. Patrick Stox on February 19, 2016 Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a … Continue reading Everything Should Not Be A Blog Post: Start Using Silos
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers. Maggie Malek on December 17, 2015 at 10:13 am Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated … Continue reading Smashing Old Silos: The Necessary Integration Of Search, Social And Content
by Mike Moran November 19, 2015 Follow @MikeMoranNovember 19, 2015 Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website … Continue reading Are You Still Doing Your Digital Marketing In Silos?
