Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Katy French — June 1, 2017 — June 1, 2017 A lot of people want to know how to make infographics. We’ve made over 4,000 infographics for tons of companies over the last decade, so we know a thing or two about it. Most importantly, we know it’s not enough to make an infographic; you … Continue reading How to Make Better Infographics: Tell a Single Story
Scott Jeffrey — March 21, 2017 — March 21, 2017 Over 75,000 people were asked: What qualities in a leader would inspire you to follow willingly? One quality topped the list: honesty. Integrity is another word for honesty. We trust people who we believe have integrity. We distrust those who we perceive lack integrity. But … Continue reading The Single Most Important Quality for Lasting Leadership
Personal Branding Blog — March 17, 2017 — March 17, 2017 One simple tactic on LinkedIn can lead to your absolutely ideal job. This approach is especially important if you do NOT have the qualifications, work history, education or experience that would make you a perfect candidate. So, if you have a strong interest or … Continue reading Job Hunting Hack: Get Hired From a Single Post
Amanda Clark — March 10, 2017 Follow @GrammarChicInc— March 10, 2017 One of the most common questions received by our resume writing team is about length: How many pages should a good resume be, exactly? Our answer: It just depends. For a seasoned executive with decades of experience, a two- or even three-page resume can … Continue reading How to Fit Your Resume on a Single Page
Wesley Parker — February 16, 2017 — February 16, 2017 Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we … Continue reading How to Use Single Keyword Ad Groups in AdWords
John Nemo — January 3, 2017 Follow @JohnNemoPR— January 3, 2017 Understanding LinkedIn’s obsession with member-driven, original content and blog posts is critical to winning new business on the platform. When I first took my young sons fishing a few years back, they would just drop a hook in the water and expect the fish … Continue reading The Single Most Effective Way to Win New Business on LinkedIn
Nicola Faulkner — November 16, 2016 — November 16, 2016 In email marketing, the term ‘opt in’ is used when a person is given the option to join an email list. By obtaining permission and asking the consumer to provide their details you can ensure the correct information is captured, and make certain that your … Continue reading Email Signups – Single Opt-In or Double Opt-In?
by Mark Miller Follow @MMtwopointfiveOctober 23, 2016 Having the right evaluation tools and systems in place during and after a job interview makes all the difference in choosing the top performer from any candidate pool. One of the best ways to maximize your odds of a great hire is to use a specialized interview evaluation … Continue reading The Interview Evaluation Form That Will Help You Hire an Outstanding Marketer Every Single Time
by Mike Moran Follow @MikeMoranOctober 11, 2016 Search Engine Optimization (SEO) has been around a long time. And it has changed a lot over the years. But one thing that has been true for more than a decade is still the source of confusion for my clients. The conversation usually goes something like this: Client: … Continue reading SEO Is Not about Optimizing A Single Page
