Reeyaz HamiraniJanuary 25, 2015 The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer … Continue reading Two Major Roadblocks Inhibiting a Single Customer View
By Tony Zambito, Published November 4, 201 Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to … Continue reading The Danger Of A Single View Of Buyers
By Amanda Clark, Published October 18, 2014 A deli-pizzeria is down the street from me, meaning I’m usually found there when I am hungry and have an empty fridge. Is it great food? Not particularly, but it’s consistent and convenient. The other day, though, I got to talking with the owner and he asked what … Continue reading Why a Single Yelp Review Made a Big Difference
