Tag Archives: Sites

Why marketers must combat the hidden threat of MFA sites

Website Security

Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Angelina Eng on August 5, 2024     In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely … Continue reading Why marketers must combat the hidden threat of MFA sites →

Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows

Growth Strategy

Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows →

Brands Wasting Millions Of Dollars On Made-For-Advertising Sites

Branding Engagement

Brands Wasting Millions Of Dollars On Made-For-Advertising Sites by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2024 Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers — including many affiliated with the Association of National Advertisers (ANA) — have unknowingly placed ads on Made For Advertising (MFA) sites, which are created for profit … Continue reading Brands Wasting Millions Of Dollars On Made-For-Advertising Sites →

Google is allowing select sites to delay phase out of third-party cookies

Cookieless Targeting

Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies →

15 Best Bitcoin Gambling Sites in 2023 – Compare Crypto Gambling Sites

Games Business

15 Best Bitcoin Gambling Sites in 2023 – Compare Crypto Gambling Sites Alan Draper / Aug 31, 2023   Crypto gambling sites are becoming increasingly popular. Some of the offered perks include instant deposits and withdrawals, anonymous accounts, and huge welcome packages for new players. But sifting through the myriad of providers can be both … Continue reading 15 Best Bitcoin Gambling Sites in 2023 – Compare Crypto Gambling Sites →

Behind Amazon’s Move To Expand Ads On Third-Party Sites

Amazon Advertisement

Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites →

Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say

Tax Management

Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say by Wendy Davis  @wendyndavis, July 12, 2023 Popular online tax preparation services shared “millions” of users’ sensitive information with Meta, Google, and other tech companies according to a new report released this week by Democratic lawmakers. The report focuses on tools such as the Meta … Continue reading Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say →

Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites

Microsoft Artificial Intelligence

Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share by Laurie Sullivan  @lauriesullivan, March 30, 2023 Microsoft has introduced plans for additional ads in its AI-powered Bing search engine and Edge browser, with a goal to drive more traffic to publisher sites — demonstrating that the company is finally getting serious about competing … Continue reading Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites →

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