Tag Archives: Sites

Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites

Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share by Laurie Sullivan  @lauriesullivan, March 30, 2023 Microsoft has introduced plans for additional ads in its AI-powered Bing search engine and Edge browser, with a goal to drive more traffic to publisher sites — demonstrating that the company is finally getting serious about competing … Continue reading Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites

Google Quietly Tests New Way For Publishers To Monetize Web Sites

Google Quietly Tests New Way For Publishers To Monetize Web Sites by Laurie Sullivan  @lauriesullivan, November 23, 2022 Google is testing a new feature with publishers that will enable the companies to “diversify their revenue” by providing new choices to monetize the site alongside traditional ads. The company says it will have more to share … Continue reading Google Quietly Tests New Way For Publishers To Monetize Web Sites

Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site

Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic by Laurie Sullivan  @lauriesullivan, October 9, 2022 Economic concerns such as inflation continue to change spending habits for many consumers this year. October marks the beginning of deals season for retailers heading into the holidays — and more than ever, customers are turning to … Continue reading Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site

B2B customer journeys that begin at review sites are significantly shorter

When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter

Yandex Settles Antitrust Lawsuit With Russian Classified Sites

Yandex Settles Antitrust Lawsuit With Russian Classified Sites by Laurie Sullivan  @lauriesullivan, June 1, 2022 The Yandex Group signed an agreement with the Federal Antimonopoly Service of Russia (FAS) — a federal-level executive governmental organization that controls the execution of the antitrust laws — and a consortium of Russian Internet companies, in connection with an antitrust … Continue reading Yandex Settles Antitrust Lawsuit With Russian Classified Sites

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan  @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan  @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites

4 Ways eCommerce Sites Can Reduce Their Bounce Rates

Travis Jamison November 30, 2021 Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page. Sites with high bounce rates struggle to retain their visitors’ attention with relevant, engaging content. These sites … Continue reading 4 Ways eCommerce Sites Can Reduce Their Bounce Rates