Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites
Michaela Linhart — January 22, 2020 How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of … Continue reading Tracking Multiple Domains: Setup & Reporting for Dozens of Sites
John Lincoln — January 9, 2020 If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse if you make SEO content mistakes. I’ve learned quite a bit from my experience with e-commerce websites. I’m happy to share with you some lessons that I think will … Continue reading Avoid These Big SEO Content Mistakes on E-Commerce Sites
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Ashley Hill — June 20, 2019 — June 20, 2019 Your website, and in general, your brand, needs to come from a specific perspective— in otherwords, it needs to have a consistent voice. This is where tone becomes important. It’s an expression of your company’s values, and so for many, your website is the first … Continue reading Determining Your Site’s Tone of Voice
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections. Ginny Marvin on March 12, 2019 A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the … Continue reading WordPress plugin to win back cart abandoners leaves sites open to attack
Choncé Maddox — December 20, 2018 — December 20, 2018 If your business has a website, you know how important SEO is. Learning and mastering search engine optimization is a tactic most online business owners should prioritize. It’s not the most exciting thing to do, but it can pay off tenfold. For starters, building your … Continue reading 3 Easy Ways to Boost Your Site’s SEO Before the Year is Over
Garry Grant — December 8, 2018 Follow @seoinc — December 8, 2018 Whether you’ve got a brand new e-commerce site, or simply re-designed an existing one, the battle for online visibility can be won or lost before you ever go live. Decisions you make in the design and implementation phases of your project can influence … Continue reading 8 Tips for New ECommerce Sites
Radek Sienkiewicz — November 16, 2018 — November 16, 2018 If you generate a $ 200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong. Your homepage can still look like the one above, which is from one of the largest cryptocurrency exchanges in the world. But … Continue reading Why Sites in High-Growth Industries Have Terrible UX
Thomas Griffin — November 5, 2018 Follow @jthomasgriffin — November 5, 2018 One of the most important factors that determine the success of a website is the domain authority. Before we can dive in and explain how to boost your domain authority, it’s important that we explain what it is and how it affects your … Continue reading 5 Ways to Boost your Site’s Domain Authority
