Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains. Chris Liversidge on August 23, 2017 Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first … Continue reading Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites by Laurie Sullivan @lauriesullivan, June 23, 2017 Distil Networks, which focuses on detecting malicious bots, has released findings from a study of how top Web sites perform against Internet-based bots. The ninth annual study, audited by the Online Trust Alliance (OTA), evaluated the top 1,000 Web … Continue reading ‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites
Amanda Oliver — June 21, 2017 — June 21, 2017 Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is … Continue reading Your Site’s Long Load Time Is Suffocating Your Facebook Ad Revenue
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Chris Abraham — March 27, 2017 Follow @chrisabraham— March 27, 2017 There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone … Continue reading All Social Media Sites Should Offer Profit Sharing and Ad Revenue
Richard Shapiro — March 24, 2017 Follow @RichardRShapiro— March 24, 2017 Brick & mortar retailers are struggling because consumers prefer to self-serve with e-commerce shopping. The e-commerce channel reduces human-to-human contact and fails to build lasting customer relationships. A recently published Retail Dive Consumer Survey found that “only 13 percent said consumers visit stores to … Continue reading People Powered E-Commerce Sites Will Save The Retail Industry
Nick Patel — March 20, 2017 Follow @NickMarcom— March 20, 2017 WordPress is an open source platform that lets you create beautiful websites online and it covers a notch more than a quadrant of the web from PlayStation.blog to MTV News. WordPress is not only open source, but it also has an easy user interface … Continue reading Top 10 WordPress Plugins for Business Sites in 2017
Ken Evoy — February 20, 2017 — February 20, 2017 Online advertising is not the highest ROI form of marketing, but it’s certainly the most ubiquitous. Google AdSense is almost a default option for solopreneurs, especially those with lower amounts of traffic. However, it’s possible to secure your own, higher-paying/higher-ROI WIN-WIN deals. This article covers … Continue reading Boost Your Site’s Income with Ads. Here’s How!
Kaitlyn Hammond — February 7, 2017 — February 7, 2017 Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. What platform does what?, How do I use each one?, and Aren’t they all the same? are most likely questions your … Continue reading Why Social Media Is Beneficial For Small Business Owners: 5 Sites And The Best Ways To Use Them
Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 As of January 10, Google will penalize mobile sites with intrusive pop-up ads. Google announced this update last August, and said it would take effect on January 10. The Webmaster Central Blog stated, Pages that show intrusive interstitials provide a poorer experience to users … Continue reading Google Now Penalizes Sites with Intrusive Interstitials (Pop-Up Ads)
