Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. Victor Wong on November 30, 2016 Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the … Continue reading Size matters: 5 tips for creating LEAN programmatic creative
by Zac Johnson Follow @zacjohnsonAugust 30, 2016 In the world of the internet and social media, the one constant is that things never stay the same. The same holds true for the social networks we use, when we post content and how content is seen on different platforms and devices. To make sure your audience … Continue reading Social Media Size Cheat Sheet 2016 [Infographic]
by Karen Repoli July 5, 2016 Follow @karenrepoliJuly 5, 2016 You don’t have to have a big list to successfully market your business with email. There are plenty of people out there who make a steady stream of income each month from lists that have less than 1,000 subscribers. Yes, it’s true! Heck, if you … Continue reading Does Size Matter? Don’t Ditch the Small List
by Sandra Hess July 1, 2016July 1, 2016 In today’s data-driven world,you can track everything from flight risks to staff smiles but, according to Workforce, unless that information is actionable and informative, “big data is just a fancy phrase for another report that no-one is going to use.” And when it comes to the talent … Continue reading (Data) Size Matters: Using Small Data to Develop Your Talent Strategy
by John Miller February 25, 2016 Follow @ScribeMillerFebruary 25, 2016 If you’re just launching a content marketing initiative, you’re probably focused on building an audience. The people who run your organization are very likely expecting you to build a big audience, emphasis on big. Without question, that is the wrong goal. The goal is to … Continue reading Building an Audience: Size Doesn’t Matter
by Jessica Johnson February 15, 2016February 15, 2016 America is the land of opportunity, and most Americans are realizing the importance of shopping locally and being loyal to small businesses. That being said, there’s also a huge amount of competition. There are nearly 28 million small businesses in the U.S. alone, accounting for 54% of … Continue reading Size Doesn’t Matter: Why Your Small Business Rocks
by Aaron Agius February 10, 2016 Follow @IAmAaronAgiusFebruary 10, 2016 Okay, so you’ve just written a stellar blog post. You click ‘Publish’ on WordPress and wait for the hits to come pouring in… Except they don’t. What went wrong? Your blog post was great! Blogging is an incredibly powerful online tool for driving interest in … Continue reading How to Get Eyes on Your Latest Blog Post: A Game Plan for Businesses of Any Size
Lori SoardJune 6, 2015 One issue I see as an editor over and over are articles that are pretty lengthy and have a lot of redundant information. As a writer, you have something to say. That’s why you write after all. Writers also tend to be word lovers. It is easy for them to add … Continue reading Top Editing Tips for Cutting a Lengthy Post Down to Size
Jesse McFarlandMay 2, 2015 Blogging can have a significant impact on a business owner’s online presence. There are major search engine optimization (SEO) advantages when you have a blog located on your small or medium business website. Many people don’t realize that an internal blogpost is an additional webpage on your website. Having more pages … Continue reading Unique Blogging Tips for Small & Medium Size Businesses
Ian NewcombeMarch 16, 2015 Mobile retail technology is essential for retailers to successfully increase basket size. With the variety of options out there, which mobile retail technologies should retailers be using? Mobile revolution The proportion of retail purchases made on a mobile phone or tablet rose to 34% in the first quarter of 2014, from 20% … Continue reading The Top 8 Mobile Retail Technologies to Help You Increase Basket Size
