By Jeff Beer November 11, 2022 The Mercedes Formula One team, home to seven-time world champ Lewis Hamilton, announced it has suspended its partnership agreement with the troubled cryptocurrency exchange FTX. Earlier this year, in an interview for a story on FTX’s rise in sports sponsorship, Mercedes Formula One commercial director Richard Sanders … Continue reading Mercedes Formula One was skeptical of crypto sponsorships. Now it’s racing to drop FTX
Amy Rosenberg May 17, 2021 Here’s Why Your Perspective Matters. If you’ve been on LinkedIn lately, you’ve probably seen the posts. Brash statements about business success. Pictures of flashy clothes and cars. Humblebrags about the fantastic team that “made it all possible.” Promises of extraordinary results if you just follow their plan/hire their company/buy their … Continue reading Skeptical About Thought Leadership?
In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data. Amos Budde on September 25, 2019 Think about the last statistic someone threw at you, whether that’s on the Captivate monitor in the elevator or the latest medical study you … Continue reading Soapbox: We need to be more skeptical about the insights we’re getting
Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018 Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads
Karl Sakas — July 7, 2017 Follow @KarlSakas — July 7, 2017 Snufkin / Pixabay Hiring at your agency? You owe it to yourself—and your team—to do skeptical reference checks. See how. Reference checks are a vital step in vetting your agency’s new hires. But you have to do them right, because candidates have an … Continue reading Use Skeptical Reference Checks to Find Great Employees at Your Agency
Jessica Collins — March 28, 2017 — March 28, 2017 Two thirds of employees don’t believe senior leadership supports recognition programs. Unsurprisingly, 83 percent report their organization’s culture doesn’t support recognition. While many members of the C-suite have personally benefited from recognition, their priorities now are operational and financial. They are accountable primarily for the … Continue reading How to Sell Employee Recognition to a Skeptical Executive
Kelley Schultz — December 23, 2016 — December 23, 2016 The Google Display Network, also know as GDN, reaches 90% of internet users worldwide, appearing on over two million websites and in over 650,000 apps. For a digital advertiser, GDN is one of the most efficient ways to expand your presence into the display ecosystem. … Continue reading Skeptical of GDN? 4 Tips That Will Change Your Mind
