Annie Jones — August 15, 2018 Follow @rockcandymedia — August 15, 2018 Aymanjed / Pixabay Hiring is one area that I thought would have been revolutionized by now. Cover letters and resumes haven’t really changed, even with the advent of social media, job search sites, and AI technology. It’s still a major drag. It’s the … Continue reading Good Skill Hunting: Recruiting is Never Ending and Never Getting Easier
Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged. Andy Betts on March 23, 2018 The more I’ve had the opportunity to explore this concept of the martech mindset, the more … Continue reading Building an AI mindset: Time to identify and develop skill sets now
Brian Wallace — February 9, 2018 Follow @nowsourcing — February 9, 2018 Fake social media profiles can be a serious problem for your business. Have you ever had a bad review on Facebook and wondered where this person had come from or if there had been some sort of vendetta behind it? Oftentimes when there … Continue reading Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic]
Sue Bingham — September 26, 2017 Follow @suenhpwp — September 26, 2017 Felix_Broennimann / Pixabay The 9-to-5 workweek in the office is quickly becoming obsolete. Remote workers are more common, but some companies aren’t embracing the trend. Early in 2017, IBM announced that all remote workers would now have to work in one of its … Continue reading A Critical Leadership Skill: Managing a Remote Workforce
Liz Kislik — February 28, 2017 Follow @lizkislik— February 28, 2017 This morning, on the train heading into New York City, I watched a woman put on her makeup. She had the application down to an art: reaching into the cosmetic bag on her lap to find the next product; holding up her mirror with … Continue reading A Surprising Example of Disruptive Skill
Cameron Conaway — January 29, 2017 Follow @CameronConaway— January 29, 2017 Keeping up with changes in the digital marketing space can often feel like a job unto itself. Search engine algorithms are always evolving and new tools are continuously being developed (and being pitched to us by fellow marketers). The sheer pressure of keeping up … Continue reading Deep Focus: The Unheralded Skill of Digital Marketing Leaders
by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017 Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill
Matt Brennan — December 26, 2016 Follow @MattLBrennan— December 26, 2016 What are you doing to improve your skill set? In order to thrive in business, one thing we have to do is keep learning and improving. Luckily, there are more ways than ever to take in added knowledge, and some of them don’t require … Continue reading 3 Ways to Improve Your Skill Set in the New Year
Nicholas Klisht — December 5, 2016 Follow @nklisht— December 5, 2016 It’s easy to see why we think that hiring is a skill. You’ve interviewed candidates for hundreds of jobs. After making good and bad decisions, we begin to make better decisions. After all, when it doesn’t work, it wasn’t the candidates’ skill or a … Continue reading To Find Better Employees Stop Looking at Hiring as a Skill
Doug Dvorak — November 4, 2016 Follow @salescoach1064— November 4, 2016 If you are like many companies, you want to employ the right people for the job. However, there are many titles and positions out there, making it harder to figure out which one you need and which skill set will best serve your sales … Continue reading Chief Sales Officer, Chief Revenue Officer or Chief Customer Officer. Which Title And Skill Set Will Best Serve Your Sales Organization?
