Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share. Geoff Crain on October 23, 2023 This article was co-authored with Ed Crain, President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, … Continue reading How brands should react to market slowdowns
Tag Archives: Slowdowns
Innovation as the Escape Route from Financial Slowdowns
Anthony Gaenzle February 26, 2021 qimono / Pixabay It is too soon to say that humanity has the upper hand on the Coronavirus, but data coming in recently is undoubtedly encouraging. The United States, for example, recently saw a 19% decline in cases of COVID-19. This has been the case in multiple countries, even those … Continue reading Innovation as the Escape Route from Financial Slowdowns
Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says
Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2017 Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite … Continue reading Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says
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