Tag Archives: Smaller

As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough

by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough →

How To Build Smaller Keyword Sets For Better Campaign Results

Keyword Research

By Nathan Singer , July14, .2016 When receiving an account, many SEMs follow the old- school train of thought that you need to have as many keywords as possible. At the end of the day, though, size doesn’t always matter. The first thing you want to do is grow an account and expand the keyword … Continue reading How To Build Smaller Keyword Sets For Better Campaign Results →

Facebook’s News Feed – Why Your Posts Aren’t Being Seen

Facebook News Feed

by Scott Barnett July 12, 2016 One of the more heavily discussed items at Facebook’s recent F8 conference was Facebook’s news feed. It appears that more publishers are taking to Facebook to share their stories and get more eyeballs. Of course, this provides both benefits as well as drawbacks to the local publisher. A very good … Continue reading Facebook’s News Feed – Why Your Posts Aren’t Being Seen →