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From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year. Ryan Phelan on January 24, 2025 I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use … Continue reading Why smart marketers should front-load spending in 2025
January 09, 2025 Dell’s new PC names are boring—and a smart move The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. BY Katy Steinmetz There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, … Continue reading Dell’s new PC names are boring—and a smart move
Understanding user conferences’ true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. Lisa Shaw on January 3, 2025 Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget … Continue reading How to maximize event ROI using smart budgeting
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024 As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities
Google’s shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. Anu Adegbola on August 7, 2024 Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader … Continue reading Google phasing out Smart Campaigns in favor of Performance Max
Learn why predictive analytics is key to using AI for above-and-beyond search performance. Adlucent on December 12, 2023 Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to … Continue reading AI is only as smart as the data you feed it by Adlucent
By Jared Newman November 22, 2023 Cedric Demers has never believed in a single best TV for most people. As the founder and president of Montreal-based RTings, Demers has spent the last decade devising a more granular type of product review, in which practically every attribute from viewing angles to gaming responsiveness gets graded … Continue reading The best smart TV reviews on the internet come from Montreal
Ray-Ban Meta smart glasses review: Instagram-worthy shades An accessory for your face and your social media accounts. Image by Sam Rutherford for Engadget Karissa Bell @karissabe A lot has changed in the two years since Facebook released its Ray Ban-branded smart glasses. Facebook is now called Meta. And its smart glasses also have … Continue reading Ray-Ban Meta smart glasses review: Instagram-worthy shades
Amy Skorheim My first “adult” TV was a 200-pound CRT monstrosity that lived inside an even more monstrous, 300-pound cabinet with doors. After that, I upgraded to a monitor-and-laptop setup that stowed in the hidey compartment of my coffee table. The thing is, I loathe black mirrors; the blank void that stares out when a … Continue reading Samsung Frame smart TVs drop to as low as $548 for Prime Day 2023
Best Smart TVs of 2023 Deanna Ritchie / Jul 8, 2023 Many companies featured on ReadWrite partner with us. Opinions are our own, but compensation and in-depth research determine how products may be selected and ranked. Learn more about how we make money. Welcome to our guide on the best smart TVs of 2023. In today’s … Continue reading Best Smart TVs of 2023
